Problem
A complex B2B platform had grown organically over time, leading to fragmented navigation, feature sprawl, and heavy reliance on user training to accomplish basic tasks.
My role
Product Designer. I co-led a conceptual reset with a Design Lead and later owned the end-to-end redesign — from information architecture and interaction design to detailed execution and engineering handover — as the sole designer.
What I did
Shifted the team from treating surface-level usability issues to addressing root structural problems. Led the redesign of the information architecture, including an unconventional navigation model grounded in users’ mental and real-world models, enabling efficient work with large, data-heavy tables.
Outcome
A clearer, more navigable system that supported complex workflows, reduced cognitive load, and enabled users to orient themselves and work independently — significantly reducing the need for live training and ongoing support.
Detailed research, navigation rationale, and real product designs available in the password-protected case study.
This case study focuses on diagnosing root causes rather than incremental UI improvements.
I’m happy to share this work with recruiters and hiring teams. Please contact me for password.
